We recently posted about Twitter Analytics and how it’s open for all to use. Now we’re going to discuss three ways in which you can benefit from Analytics to improve your marketing techniques.

One of the most obvious benefits from Twitter Analytics is seeing how many people are actually seeing your tweets. You can examine the impression data and see the difference in tweets and what results they achieve.

Analytics also helps you decide whether paid advertising is all that it’s cracked up to be on Twitter. You can again, check this via the Impressions tab on the dashboard.

Another great feature of Analytics is the fact that you can see engagement data beside your tweets. This will help you work out which style of tweet is more engaging. For example, we’ve found that tweets with an image attached usually engage the audience more.

There are a few different issues which have to be resolved when trying to tackle youtube, namely, how you want to do it. You can, for instance, pay an established youtuber to push your brand to their viewers, which can be done either in the form of a product placement, or paid for review, or you can pay youtube for advertisements, much like on TV, which play before a youtube video with a certain level of viewership. Lastly, and a good option for any business, of any size, you can create your own youtube account.

Creating your own youtube account can be a great way to show off original content, and you can also embed the videos on your website, giving you an SEO benefit too. Youtube can be a great way of providing customers and other interested parties with information and step by step plans for using your products, which as people move online more and more for commerce, may start to become even more important as it replaces face to face instructions.

In an unsurprising finding, Virgin Media Business have found that businesses in the UK are finally ready to embrace Google’s social media platform – Google+ this year.

With 49% of UK SMEs on LinkedIn and 39% on Facebook, Google+ has a lot of catching up to do with only 25% currently using the platform.

“In this digital age it is vital for growing business to have a presence online, be it with a website, digital networking tools or through various social media channels.

The facts these SMEs are trying different digital platforms to promote their business shows a willingness to embrace all that digital offers and provides an incentive to keep refreshing their digital skills. Being on the right digital platform and using these effectively can propel a business to great heights and help them reach new audiences.”

(Mike Smith, Virgin Media Business)

If you are unaware of the importance of search engine (SEO) in Bedford, then a short explanation may be in order. SEO, which does of course stand for search engine optimisation, is the way in which your website becomes visible to search engines such as Google. The is important because the more visible that you are, then the higher up the results pages you will appear and this will then, in turn, generate more organic traffic hitting your website. The difference that this can make to your online business is astonishing, but we also need to explain why using a local company can be extremely beneficial to you.

Local Is Better Than International
If you browse for SEO companies on the Internet, then you are going to be swamped with possibilities from every corner of the globe. Of course this also means that you will come across some companies that claim to offer you the world and will do so for a very small price, but there can be a number of issues with this. You see, they treat every client in the same way as they do not fully understand the nuances of business in the UK. (more…)

Email Marketing is a technique that first came around more than 15 years ago and it’s still widely used today. Some businesses are a bit stop and start with email marketing but the fact of the matter is it’s an effective form of content marketing, and it can improve sales.

An emailing campaign today has virtually no limits. There can be links to your website, countdown clocks for sales, social media icons and ecommerce systems. You’re also able to track email campaigns to maximise return on investment, seeing which of your contacts opened the email.

Emailing should always be including in a content marketing strategy, and it’s a great way of acquiring loyal, returning customers. Make sure you consider it if you’re looking to develop your brand over the coming months.

A few months ago Social Media giants, Twitter decided to create an analytics dashboard for verified and advertising accounts. The restriction is no longer, as now it’s open to all users.

The dashboard lets you see the performance of every tweet you have sent. It shows the actual amount of views the tweet received, it also gives you figures on the amount of clicks your tweet received.

This is a great tool to use, especially for brands wanting to know whether their followers are active or not. It gives you a great indication of what tweets work, and when your best time of engagement is. Highly recommended.