Arsenal FC has promoted commercial executive Vinai Venkatesham to the newly created marketing and sales director role following Angus Kinnear’s move to Premier League rivals West Ham United.
Arsenal has created the selling and sales director role following the departure of Angus Kinnear to West Ham.
Venkatesham assumes day-to-day responsibility of the club’s marketing division, but will retain oversight of the worldwide partnerships and business strategy team he currently manages.
It comes as Arsenal steps up efforts to monetise its fan base through its brand partnerships and burgeoning digital strategy.
He will report back to commercial chief Tom Fox.
Venkatesham takes over from Kinnear, who was promoted to the role in 2010, and is to become the managing director of West Ham inside the New Year. Kinnear may be liable for steering the club’s move to the Olympic stadium in Stratford in 2016 together with shaping commercial opportunities round the venue.
West Ham has undertaken a lot of marketing initiatives already this year to take a look at and make fans feel more occupied with the migration.
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